Research on audience

U- Although it is impossible to predict what may upset a child, a 'U' film should be suitable for children aged 4 and over. They should be set within a positive moral frame work and any violence, threat or horror should be resolved by offering a reassuring counterbalance.

PG- Generally ok for viewing, but some scenes may be unsuitable for younger children. Unaccompanied children of any age may watch. Children aged 8 and over should not be disturbed by a PG film. However parents are advised to consider whether or the content may upset younger or more sensitive children.

12- Exactly the same criteria are used to classify a 12a and 12. The material is suitable, in general, only for those aged 12 and over. Content may upset children under the age of 12 or contain material of which parents find unsuitable.

12a- The 12a category exists only for cinema films, no one younger than 12 may see a 12a film in the cinema unless accompanied by an adult. It is the accompanying adults responsibility if they decide that the content is suitable for that particular child.

15- No one younger that 15 may see a '15' film in the cinema. No one younger that 15 may rent or buy a '15' rated video work.

18- No one younger than 18may see an '18' film in the cinema. No one younger that 18 may rent or buy and '18' rated video work.


After research into age ratings, i have discovered that most 'chick flick' based films are of the rating 12A. We have decided to make our film a 12A also, as we feel as though the content is suitable for children aged twelve and above.

What i have learnt from the analysis of my chosen genre.

I have learnt that out titles need to reflect the genre of the film. If they were plain and boring it would not suit our film type. We need something girly, this way our audience will be prepared for the type of film. The first couple of minutes need to reveal the character to the audience. We need to tell the audience as much as we can about her without making it too complicated. It also needs to grab the audiences attention and get them interested in seeing the rest of the film.

Production Company Ideas- Name/Logo

Our initial idea was to make our production company something girlie, but then decided it wasn't imaginative enough so we put the first letter of our names together and tried to get something out of that.
Jess, Camilla, Becs and Yasmin.
We came up with jcby productions but then again decided it wasn't imaginative enough. We added the first letter to our second names into the equation, giving us JCBYOGRY.
We will continue to play with these letters until we find something we like.



After mind mapping a range of ideas- using the initial of our first name we got 'b jcy' like Be Juicy. We started to play around with the letters creating ourselves a logo.

We have three fonts for the Company logo. The b is Pristina, the jcy is Juice ITC and the word PRODUCTIONS is arial. 
























Yaz began to create a production logo using Photoshop CS5. She downloaded a font that she thought was appropriate for our genre/audience and used girly colours. After getting feedback from the rest of the group she started to make a second draft, making the background less busy. The colours have been washed down and a flowery design has been added to the corners. 

I created this on Adobe Premiere Pro CS4

The Pitch

We gave our pitch to a couple of teachers who gave us feedback afterwards. They thought the idea was good but we hadn't thought of the smaller detail. We needed character names and a title for our film. In terms of the pitch we should have introduced ourselves and told them what roles we were going to play when it came to the actual making of the film. This helped us when writing a more detailed pitch and will help us when delivering pitches in the future. 

Our opening sequence is going to be about a girl called Chandler who is totally oblivious to the fact that she is a loser. She is determined to become popular so decided to invent things. Determined to become the next big thing she invents the Cereal Cycle- a bike with a cereal bowl attached between the handle bars. Of course anybody with any common sense will know that the cereal will not stay inside the bowl whilst she is riding.
The opening scene will begin with her falling out of her bed and noticing her watch. She is late for school. Music kicks in as she gets ready. She hops around her room trying to get her socks on, and being her clumsy self knocks over numerous items too.
Chandler then runs and falls down her stairs. Out the front door she clambers onto her 'Cereal Cycle' beginning the journey to school. We see the cereal bowl invention in action and witness her falling head first off her bike. Arriving to school same time as the more popular girls Chandler tries to mimic them, failing epicly. 

Production companies

Warner Bros. Pictures

American production company

The logo for this is very simple, the typography is very recognisable making the logo unique. It looks professional making it appealing to the audience. Something that looks unprofessional will not attract an audience. The font size is easy to read and the colours stand out. 

Universal Studios

American Production Company

Using the word 'universal' shows that the films this company make will appeal to a world wide audience. This logo will appeal to a variety of ages. The younger audiences will be attracted by the image of the world and the way in which the logo is animated, whilst the older audiences will like the simpleness and the way it looks very professional. 

Walt Disney Pictures

American Production and distribution company

The use of different tones of the same colour makes it look professional, just like the other two. The castle image reflects that of the one at Disney Land. It is very recognisable and you know that the film you are watching will be child friendly and most likely animated. It will again appeal to a wide audience with its use of pictures and text. The animation of the logo will appeal to the younger viewers. 

Analysis of Chosen Genre

The title is very appealing to children, both female and male. The animation between the filmed shots connects to the tv series- making her a character that we already know a lot about.  It is also very stereotypical, the relationship between the brother and sister. You can tell that she is clumsy and maybe a little shy, but she lets herself go when she thinks she is alone. The camera movements are quick and the majority of them are mid shots. They are at fixed positions rather than hand held, and they are clean cut and professional looking.

Chosen genre

Our group has decided to create a opening sequence of a film with the genre 'Chick flick'.

We will analyse the beginnings of movies with the same genre and apply what we learn to our final piece.